Jeff Bezos is the richest man in the world, building some little e-commerce company called Amazon; you may have heard of it. Originally a place for people to buy books and get them delivered to their home, the company has become an absolute beast, owning the industry and merging with other major companies like Whole Foods, among others. And it’s all because of Bezos’ drive and hustle to build the company from the ground up.
While Jeff Bezos’ story in building Amazon to what it is today is something for another day, given the amount of success he’s achieved as an entrepreneur, it’d be wise to take some tips from the multi-billionaire. After all, who better than getting advice from a man who has, seemingly, seen it all in the business world, right?
Speaking at Amazon’s inaugural re:MARS AI and robotics conference recently, Bezos said that he’s constantly asked to predict the future of both his company and what lies ahead in the e-commerce industry. For him, it’s not about trying to change the wheel all the time and trying to control things, but, instead, refocusing on something more interesting — what’s not going to change in the next decade.
Per Business Insider:
“It’s interesting, I do get asked quite frequently what’s going to change in the next 10 years. One thing I rarely get asked is probably even more important — and I encourage you to think about this — is the question: ‘What’s not going to change in the next 10 years.
“The answer to that question can allow you to organize your activities. You can work on those things with the confidence to know that all the energy you put into them today is still going to be paying you dividends 10 years from now,” Jeff Bezos said.
So why does Bezos think that this is the proper way to think for business success? In his mind, it’s all about controlling what he can as a company, sticking to the core values that helped lead Amazon to such great heights.
“It’s impossible to imagine people saying to me, ‘Jeff, I love Amazon. I just wish you delivered a little more slowly. Or, I love Amazon, I just wish your prices were a little higher,'” he joked. Bezos says that when a business leader can identify those big ideas that are stable — and are usually customer needs — this changes how leaders organize their business, what they fund, what risks they take and so one. The focus becomes, “What can we do to offer lower prices? To deliver faster? and so on,” Bezos said.
Whether it’s in business development or in personal development, people are always forced to adapt and constantly change, readjusting strategy for success. However, Jeff Bezos thinks that, when a person or business knows what’s not going to change, that’s when things can be a little bit easier for them, saying, “you won’t have to do a lot of research on that. As soon as you think about it that way, these things are so big, so fundamental, you can just write the answers down.”